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Once your new Web site is launched, you can submit it to Web directories and noncompetitive, industry-related Web sites. Once a Web site has some high-quality link development, the commercial search engines should easily discover your site through the natural crawling of the Web. However, submission is not the end of the optimization, design, and marketing processes. Individual Web page effectiveness must be monitored as well.

Understanding Link Development

Objective, third party link development is a key component to effective, long-term search engine optimization. Link development is one of the most overlooked components of a successful optimization campaign. Web site owners can write keyword-focused content and provide search engines with easy access to that content. But without well-planned and carefully implemented link development, search engine visibility is often short lived.

Link popularity vs. click-through popularity

To review, link popularity is the number and quality of objective, third party links pointing to a URL. The quality of a link carries far more weight than the quantity of links. Personally, I have seen many Web sites receive long-term, qualified search engine traffic with less than 50 links pointing to a site’s home page. And I have seen sites with over 1000 low-quality links receive little or no qualified search engine traffic. Therefore, quality is certainly more important than quantity.

Click-through (or click-thru) popularity is the measurement of the number of clicks that a Web page receives from a search engine results page (SERP), and how long the searcher stayed on the Web site after clicking on the link from the SERP. If a searcher clicks on a SERP link and continues to browse the Web site, then it might be assumed that the searcher found the information he desired and did not need to return to the SERP to view other Web pages. However, if a searcher clicks on a SERP link and quickly returns to the SERP, then it might be assumed that the searcher did not find the information he desired on the Web page and/or site.

Unfortunately, some Web developers and programmers have created clickbots to deceive the search engines into calculating more clicks to a Web site, making it seem as if a Web page receives more qualified clicks from human beings. In other words, the clicks do not come from actual searchers; they come from cleverly designed software.

Due to the rise in click fraud in both organic search results and search engine advertising, click-through popularity is a less important or a nonexistent factor in determining a Web page’s relevancy. Search engines do measure click-through popularity; however, it has little or no value for determining positions in the main search results.

Thus, when search engine optimizers refer to link popularity, they are referring to the number and quality of links pointing to a URL, not click-through popularity.

Link development, or the popularity component, is off-the-page criteria because Web site owners do not ultimately control how other people link to their sites’ content. Web site owners can influence how other people link to their sites’ content by using keyword-focused titles, headings, meta-tag descriptions, and page abstracts.

In the end, though, other people will determine how they prefer to link to a site’s content.

True long-term link development is difficult to imitate. Copywriting, information architecture, and site design can be easily imitated. All too often, the imitation constitutes a violation of copyright. Even so, it has not stopped a large number of search engine optimizers from stealing another site’s content and site design. Cloaking, a form of search engine spam, often hides copyright infringement.

Unique link development is equally important as keyword-focused text and an intuitive information architecture for obtaining long-term search engine visibility.

What I like about the entire link development concept is that Web sites will not be able to maintain search engine visibility unless they contain unique content and are easy to use.

If two sites contain similar unique content, the one that is easier to use is more likely to receive more objective, third party links.

Any suggestions, ideas? Feel free to comment on this article!

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The people other at Brad Blogging have started a new list to help increase technorati rankings. Its simple to do it, just head over their and copy the updated list into your blogposts and leave a comment you will be contacted when the list is updated.

  1. Copy The List Below into a blog post of yours.
  2. Add Your Link To The List
  3. Comment On This Post So That We Can Update The List With Your Link
  4. Watch Your Authority Sky-Rocket..

*–Copy Here – Technorati Authority–*

1. Brad – Daily Blog Tips For The Masses

2. Daily Blogging Tips At The Daily Rambler

3. Blog Chews – Blog About Anything

4. Steve v4.6 – Big Made Small


6. Indo – Find the Latest Contest Here

7. POTPOLITICS-We Smoke the Competition

8. ATA –

9. Dolly’s Daily Diary

10. The Tech Juice – Tech Tips And More

11. The Blog for Designcreatology – Blog Resources

12. Your Link Here

See the original post where you can sign up at

Don’t forget to promote this article via social networking and word of mouth.. It only means better results for yourself and everyone on the list.

*–End Copy – Get Pasting! –*

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The Blog for DesignCreatology

I’m planning to make a list of blog’s here in my site. The aim of this is list is free BACKLINKS for you bloggers.
Just 1 favor, please use the above banner on your site to link us . If you want to be in the list, Post a reply in this post or leave a message on the shout box.

1.A Investor
2.B Investor
3.JunkieYard Dot Com
4.Internet Marketing Blog
5. Klez
6. Disasterpreparedness
7. Deal-news
8. Life of Marie
9.Make a pound
10.Susan’s Home
11. Praning5254
13. Pinay Mommy Online
14. Isamansworld
15. mumsgotta
16. Free Blogger Templates
17. Adsense-Project
18. Puzzled Me
19. Ahoy Pirates
20. Bioterra
21. Iasios
22. Itsjazmyblog
23. Michael Aulia
24. My Way
25. Aispinay
26. BrownPinay
27. Technically Easy
28. Dailyday trades
29. Platinum Picks
30. Worldwide Travel Blog
31. Melavilaalarilla
32. Points of View
33. Reflections, a Christian blog
34. Literatti Anartistic
35. Domestic Goddess Crista
36. Sweetest Sanctuary
37.Review Here
38. Aeirin Collections
39. Nick Throlson
40. nugrohoadipratama
41. Sliming Tips 101
42. Xtraordinary Blog
43. Teddy – Thought Expression
44. ReviewHere
45. learned about writing
46. Compsci Student
47. Dans08
48. The Blog for Designcreatology
49. Featured Pop Artists
50. ‘Story’ the Great

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1. Generate Traffic. To generate a lot of traffic to your site and gain recognition, you need to promote in as many places as you possibly can. Do not throw all your advertising dollars in only one or two spots. Try to determine or ask the amount of traffic they are generating. Sites generating huge traffic often require higher advertising rates. Be aware; however, that some sites requesting high advertising rates, may not necessarily be generating that much traffic. There are many sites out there that really offer a great deal and do not charge high rates. To generate more traffic find as many free places to advertise as you possibly can.

2. Target the Right Market. Try to find sites that target the type of audience you are marketing to. Example: Someone selling baby products should advertise at baby sites, mommy sites, networks, groups and forums where mommies hang out and visit frequently. Just because you may be a work-at-home mom doesn’t mean you have to limit yourself to just advertising at “WAHM” sites. Place your focus mainly where your targeted market will be, but find all similar possibilities to target as well. Example: If you sell educational products to career-minded young people, you would want to focus where young people of this age visit frequently, but you can also search for a few places to network where moms may visit who have teens getting ready to graduate from high school.

3. Visit Mom Sites. Spend time visiting other sites by moms and see where they are advertising. If they are displaying a banner on their site referring to some directory or networking site this gives you a clue that they may have exchanged links or listed in their directory for free in exchange for displaying their banner. Exchanging links with websites of similar content and products as yours will help with your search engine rankings and once again target your market. While you are visiting other sites by moms, be sure to sign their guest book while you are there. Many guest books allow you to add your website’s url.

4. Use the Search Engines. Use Google and Yahoo and do a search for “Free Advertising”, “List your URL”, “Add your URL”, “Add your Site”, “Free Site Promotion”, etc. Also include keywords you use for marketing your site. Just be cautious before spending money with any new sites you haven’t heard of before. You will probably be surprised at how many sites you find that still offer free advertising.

5. Go Local. There is a HUGE competition going on all over the internet especially for those who are promoting websites with direct sales. “Local” is gaining popularity…and for a good reason. If I decided to start buying Avon, for example, I would probably prefer to buy from someone locally. Use the search engines to do a search for free classified ads in your city and nearby locations. See if you can find any local networks, groups, forums, portals, directories, etc.

6. Write Articles or E-books. You don’t have to be a professional writer. Just find some great content, some interesting facts, some helpful hints, etc. Your article does not have to be very long at all. To get better results, write more frequent short articles than just a couple of big long ones now and then. Be sure to include your name and website at the end. If you offer a newsletter, promote it as well. After you write your article, submit it to as many places as you possibly can. Give permission to others to use your articles as long as they include your name and website address.

7. Start a Newsletter. Newsletters are a great way to generate repeat traffic. It reminds your customer or interested visitors about your site when they receive your newsletter. In your newsletter, be sure to encourage your subscribers to forward your newsletter to a friend. Include information about how they can easily subscribe to your newsletter. Offering your subscribers a chance to win a free gift will often help you receive more signups.

8. Add Content. Content helps get repeat visits to your site. Sites become stale without new content. If you have a site that you can edit, use plenty of good content, especially using keywords that the search engines will pick up particularly targeting your audience that you are marketing too. If you don’t have time to do this, there are lots of sites that offer “free content” and “free articles”. Just do a search on the search engines to locate them. You can use their content for your site instead of trying to write your own content.

9. Partner with Someone. Working at home can begin to seem like a long lonesome journey. Find someone you can connect with and trust. Exchange front page links or banners and help each other promote your businesses. You could even add your partner to your signature. For example, under your name and link place: Partner, Sherry – Have your partner do the same for you. Write and promote a newsletter together; manage a networking group together. Partners can encourage each other and make the marketing road a little smoother.

10. Read and Learn. Marketing is an endless task that must be done to generate sales. The best tip I can give is to read and learn all you can about marketing and sales. You can do this on the internet as well as your local library. Find someone who is successful and get some of their best tips. If possible, set aside at least an hour or two each day promoting your business. Many people make the mistake of thinking they can create a website and traffic will automatically arrive. It just doesn’t happen. Behind each successful site is a hard worker who labored away to advertise and promote. You can do it too!

Any suggestions, ideas? Feel free to comment on this article!

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